Why Every Growing Company Eventually Has to Deal With SOC 2
There's a particular kind of dread that hits a sales team when a prospect sends over a security questionnaire. Forty questions in, someone finally asks it: "Do you have a SOC 2 report?" If the honest answer is "not yet," the deal doesn't die, exactly it just goes quiet. Legal gets looped in. Procurement asks for a call. Weeks pass. And the whole time, your team is trying to explain, in different words each time, why you're trustworthy with someone else's data. I've seen this play out at SaaS companies, at fintech startups, at agencies handling client information nobody else wants to touch. It's rarely about whether the company is actually secure. It's about whether they can prove it, on demand, in a format the other side already trusts. Being "Ready" Means More Than a Binder of Policies Here's the thing nobody tells you until you're mid-audit: having a policy document isn't the same as having a control. You can write...